Pushing back against Snake Oil Salesmen

 

Efrain Padro/Alamy Stock Photo


"Can people be persuaded not to believe disinformation?"

"Debunkology, or how to unpick beliefs once they take root in people’s brains, is struggling to catch up."

The article shares some interest research and ideas on what could help. And encouragingly, perhaps we are all open to persuasion if we believe the sparring partner to be truly objective

"Dr Costello believes chatbots work where humans fail because they offer rational responses instead of letting emotions get the better of them. What’s more, they are able to comb through their extensive training data to offer precise counter-arguments, rather than the generalised ones humans often reach for in debates."

"There are other ways of “hacking” people’s attention: an analysis published in August by researchers at the University of Wisconsin-Madison suggests the debunking messages posted by medical experts on TikTok are more effective if overlaid with high-tempo music. The academics believe the music helps swamp the brain’s ability to present counter-arguments, making the message more persuasive to the listener"



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