Can Cartman's lawyer save TV? | Business | The Observer
I blogged Battelle's pick up of the deal Kevin Morris struck with Comedy Central owner Viacom, to give the creators of South Park 50 per cent of all revenue outside traditional TV - including advertising - brought in by the cartoon.
I really think we could see some verey exciting developments coming out of any further agreements he is trying to forge between internet giants and the creative content owners.
There is not yet the program I go back to every week on YouTube or Yahoo!, but I don't think I understand why not. Lonelygirl showed the promise. Established artists must see the opportunity of their own advertising revenue streams. I assume there must be a lot of vested interests, and perhaps a reluctance by Google or Yahoo! to tred on too many toes to quickly - a shame.
It will come soon, and this guy might have a lot to do with it.
'The soap opera and the variety show created popular television in the 1950s. After that, the advertising model changed dramatically and you had millions of dollars spent on TV advertising that you didn't have before. Digital media needs to find its soap opera - or whatever kind of show it takes - to bring in the big advertisers.'
I blogged Battelle's pick up of the deal Kevin Morris struck with Comedy Central owner Viacom, to give the creators of South Park 50 per cent of all revenue outside traditional TV - including advertising - brought in by the cartoon.
I really think we could see some verey exciting developments coming out of any further agreements he is trying to forge between internet giants and the creative content owners.
There is not yet the program I go back to every week on YouTube or Yahoo!, but I don't think I understand why not. Lonelygirl showed the promise. Established artists must see the opportunity of their own advertising revenue streams. I assume there must be a lot of vested interests, and perhaps a reluctance by Google or Yahoo! to tred on too many toes to quickly - a shame.
It will come soon, and this guy might have a lot to do with it.
'The soap opera and the variety show created popular television in the 1950s. After that, the advertising model changed dramatically and you had millions of dollars spent on TV advertising that you didn't have before. Digital media needs to find its soap opera - or whatever kind of show it takes - to bring in the big advertisers.'
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