Behavioral ad targeting, Web companies' favorite new way to invade your privacy. - By Farhad Manjoo - Slate Magazine
I think we must be moving to a model of paying the user. There is great value in the data of our internet usage patterns, but why should that value go to advertising budgets and ad networks.
Those selling a product want to find those who are most likely to purchase. As a consumer, I want to find the best value product to fit my needs. I also should own my data, and have full visibility of it.
Can we get to a future where I am paid to release my data, a 'data engine' takes a cut to give us the tools to manage and protect it, and the producer spends its advertising most effectively. More of a pull-pull model.
I think we must be moving to a model of paying the user. There is great value in the data of our internet usage patterns, but why should that value go to advertising budgets and ad networks.
Those selling a product want to find those who are most likely to purchase. As a consumer, I want to find the best value product to fit my needs. I also should own my data, and have full visibility of it.
Can we get to a future where I am paid to release my data, a 'data engine' takes a cut to give us the tools to manage and protect it, and the producer spends its advertising most effectively. More of a pull-pull model.
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