How Mafia Wars can fix the media - Fortune Tech
"Largely fueled by micro-transactions, subscription fees, and digital downloads, the online gaming industry has built itself from scratch in 2001 to become a $15 billion-a-year industry today. By comparison, the combined market caps for 2010's ten largest newspapers is just under $10.5 billion."
Can Publishers:
- have real exclusive content that compels users to pay? Yes, video content especially is obvious here
- attract the core user, the 'whale'? Yes, same reason
- have an element of added value, as in gaming where it gives a leg up against competition? Certainly seems a good idea for publishers to experiment with other options to generate value, Kabam's Mother's Day credits to players for buying flowers.
- and lock into a virtual currency? why not.
"Largely fueled by micro-transactions, subscription fees, and digital downloads, the online gaming industry has built itself from scratch in 2001 to become a $15 billion-a-year industry today. By comparison, the combined market caps for 2010's ten largest newspapers is just under $10.5 billion."
Can Publishers:
- have real exclusive content that compels users to pay? Yes, video content especially is obvious here
- attract the core user, the 'whale'? Yes, same reason
- have an element of added value, as in gaming where it gives a leg up against competition? Certainly seems a good idea for publishers to experiment with other options to generate value, Kabam's Mother's Day credits to players for buying flowers.
- and lock into a virtual currency? why not.
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