What an exciting and frustrating world for advertisers and marketers - data data everywhere and not an easy way to make sense of it all. While consumers feast their senses on multiple screen consumption, the companies who promise audience targeting struggle to measure across platforms in a compelling way. 'Big data' is the oft spoken answer, yet difficult to manage especially when there are so many questions to answer, depending on the client's specific need.
It is likely that those who create relatively simple tools to reach across the media landscape will find that there is great opportunity out there. But creating those simple tools means understanding the complexities out there and making very conscious decisions of what not to do.
eMarketer Webinar: Key Digital Trends for 2013
Fragmentation is everywhere
Mobile First is New Priority
Get Used to Nonlinearity
Content (Marketing) is king
Data Emerges as Marketing's Key Currency
On Privacy, Consumers' Concerns and Actions Diverge - eMarketer
It is likely that those who create relatively simple tools to reach across the media landscape will find that there is great opportunity out there. But creating those simple tools means understanding the complexities out there and making very conscious decisions of what not to do.
eMarketer Webinar: Key Digital Trends for 2013
Fragmentation is everywhere
Mobile First is New Priority
Get Used to Nonlinearity
Content (Marketing) is king
Data Emerges as Marketing's Key Currency
On Privacy, Consumers' Concerns and Actions Diverge - eMarketer
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