As Tribune Group comes out of bankruptcy, it's another twist in the story of the evolving media landscape. Stabilized revenue over the last year is probably helped by the elections and olympics, so likely they will continue to see pressure.
The overall decline by more than 50% over last 5 years of newspaper advertising has been profoundly dramatic ($46.6bn in 2006, $20.6bn in 2011), and online advertising has not yet made any significant mitigation for them ($3.2bn in 2011). Pay walls will continue to go up but only those with the desirable content will be able to work that way. It is interesting to see the digital package for the Tribune including access to premium content from likes of the Economist and Forbes.
The story in the Tribune itself seems to suggest that radio and TV may be the focus for growth, more than core news (Murdoch is rumored to be splitting up his own empire in that way). That itself will find itself up against more serious challenges from the online media companies themselves (YouTube and Yahoo).
Tribune, Bankruptcy Over, Is Expected to Sell Assets - NYTimes.com
Annual Spends Newspapers (All Categories)
Can Time Inc. make it alone? - Mar. 21, 2013
The overall decline by more than 50% over last 5 years of newspaper advertising has been profoundly dramatic ($46.6bn in 2006, $20.6bn in 2011), and online advertising has not yet made any significant mitigation for them ($3.2bn in 2011). Pay walls will continue to go up but only those with the desirable content will be able to work that way. It is interesting to see the digital package for the Tribune including access to premium content from likes of the Economist and Forbes.
The story in the Tribune itself seems to suggest that radio and TV may be the focus for growth, more than core news (Murdoch is rumored to be splitting up his own empire in that way). That itself will find itself up against more serious challenges from the online media companies themselves (YouTube and Yahoo).
Tribune, Bankruptcy Over, Is Expected to Sell Assets - NYTimes.com
Annual Spends Newspapers (All Categories)
Can Time Inc. make it alone? - Mar. 21, 2013
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