According to the WSJ with data from Beer Marketers Insights, Craft beer volumes are now outselling Budweiser (the full fat version only, Light beers still more popular).
Has the US finally recovered from the Prohibition? The New Republic thanks Jimmy Carter, while Business Insider talks about a bubble.
But what a huge change as this, as craft beers hit the mainstream increasingly over the last decade. Delicious! What other consumer products so core to the American experience have seen this degree of change in taste?
Budweiser may finally try to do something beyond Bud Light fruit flavorings, but it's going to take a long time to re-establish why it should be King.
Budweiser Ditches the Clydesdales for Jay-Z - WSJ: Tripp Mickle. GREENSBORO, N.C.—The wall behind the bar at Jake’s Billiards has 69 taps offering beer choices that range from California’s Lagunitas Fusion 22 to Natty Greene ’s Buckshot, which is brewed across town. The last tap in the long row belongs to Budweiser, and it is about to be removed.
How Jimmy Carter Saved Beer | New Republic: If you’re a fan of craft beer and microbreweries as opposed to say Bud Light or Coors, you should say a little thank you to Jimmy Carter. Carter could very well be the hero of International Beer Day.
The State of American Beer - The Atlantic: John Tierney.
What's going on in Beer World? Beer lovers of America might be forgiven if their grasp of the current brew-scape feels iffy…It's a world in which old standbys are faltering (case sales of Miller High Life were down almost 10 percent in 2013 from the prior year). Mexican labels are dominant (Corona, Modelo, and Dos Equis, account for three of the top four imported beers). And a craft-beer company founded only 20 years ago is coming on strong ("Bartender, pour me a Lagunitas").
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