Jeff Bezos' long view

I guess there aren't very many businesses that make you excited by the prospect of visiting their back office. But Amazon has thrived because of the dedication to efficiency and effectiveness across it's whole supply chain. So I imagine a tour of their fulfillment center would be fun…if I knew enough of my schedule in a year to be able to book the first available slot!


Tour an Amazon Fulfillment Center IN | Amazon Fulfillment: We’re proud to offer tours of our fulfillment centers on the first and third Tuesday of each month at 10 a.m. and 2 p.m. local time. Come see the magic that happens after you click buy on Amazon.

His letters to shareholders offer a great glimpse into the business too, much as they do for Warren Buffett and Reed Hastings. Of course, there's always plenty of management speak, but he always includes his original letter in 1997 and therefore clearly holds himself  up for his and everyone else's judgement. Writing a letter, and speaking through it to the audience, reveals the underlying confidence of the leader in his or her vision. They will hold fast to certain core tenets, but also show the flexibility to innovate in areas that others take longer to understand, such as AWS for Amazon.

Some good quotations:
EX-99.1: "A dreamy business offering has at least four characteristics. Customers love it, it can grow to very large size, it has strong returns on capital, and it’s durable in time – with the potential to endure for decades. When you find one of these, don’t just swipe right, get married."
Amazon Marketplace: "Today, more than 40% of our units are sold by more than two million third-party sellers worldwide. Customers ordered more than two billion units from sellers in 2014."
Amazon Prime: "I’m pretty sure we’re the first company to have figured out how to make winning a Golden Globe pay off in increased sales of power tools and baby wipes!"
Amazon Web Services: "A radical idea when it was launched nine years ago, Amazon Web Services is now big and growing fast. Startups were the early adopters. On-demand, pay-as-you-go cloud storage and compute resources dramatically increased the speed of starting a new business….AWS has more than a million active customers as companies and organizations of all sizes use AWS in every imaginable business segment."


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